Simplicity is the key to writing a classified advertisement to sell a bike / accessories online.
The ad should draw attention to anything that makes your bike unique and interesting to the buyer, including any extras that have been added to your bike.
Photographs give prospective buyers a lot of information about the bike and can cut down on time-wasters, but it is important that it shows the bike at its best.
A colour photograph will help the advert to stand out online.
Read more advice on taking photographs for adverts >>
Most buyers have a budget and many are put off if a price is not given or if "substantial price required" or PAO (price on application) are used. There is no point in people responding to your advert if they do not have the funds to match your asking price. Not giving a price will also exclude your advert from any online search where a potential buyer asks for bikes within a specific price range.
Remember to include the area of the country that you are based at the end of the advert and list a landline telephone number as well as a mobile if you can. An email address can also be a useful means of contact.
Once you have written the advert ask yourself if it would persuade you to go and see the bike – if the answer is no then you need to rethink the advert.